9. Life & Death

A MATTER OF LIFE & DEATH… REALLY..?

With us it’s not about volume, it’s about chasing perfect sound quality & one of the ways you get that, is to do what we have & install a system that is so powerful, that you only ever have to run it on about half of it’s overall capacity.

May seem nuts, but it makes sense…

That way you never see a red light on a mixer again, you always amplify a nice clean green signal, you never blow a speaker, it lasts for ages & with regular 3 monthly re-tunes, you are always presenting the music you love & that all your crew grew up with, at it’s very best…

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What we have in the Club now is way more than we’ll ever need, but that extra permanent, unused headroom protects the components, means the system is never under strain, the sound never distorted & it allows us to mould it, to suit different mixers etc.

As we said earlier, at this level of Soundsystem engineering – it’s science. Complex & very, very powerful science…

So powerful in fact, that we caused a mini viral explosion on facebook, when we tested our upgraded system at it’s full capacity.

We had to do that so that we could then set the limits back down to the correct levels we operate at when we are open. So we got the Pirate Material Crew down to see what was up…

Couple of tunes later & our next door neighbours at Campus North (quite rightly) flipped, as it was lunchtime & their laptops were quite literally falling off their desks…

It’s a long story & one that generated a facebook thread, that though it was only up for just over an hour, went properly nuts…

As always with social media & the Toon, we got to see the now rare, but always tedious sight, of some of Newcastle’s terminally underachieving, grumbly little keyboard warriors & failed, would-be ‘pocket journalists’ questioning our moral code as human beings, literally calling our Club a twat, trolling us like loons & calling for our heads on poles (?!) etc., etc., etc.

All because we made a mini social media faux pas & a bit of racket for an hour in the daytime.

Properly bananas & it had been so long since we glimpsed that kind of negative, resentful nonsense, we’d almost forgotten it existed….!

mmmmm

JUST A MINOR RIPPLE IN THE FORCE…

As any sane person who knows anything about WHQ would obviously expect, we have now made total peace with our chums next door.

Once we reached out, they were really understanding, accepted our apologies & knew that we had a substantial ‘off day’ & we are all now far better pals for it.

We’ve also learnt (yet another) valuable lesson & realised that we got a bit carried away with it all, due a potent mix of Soundsystem install excitement, resultant sleep deprivation & thus, way, way, too much of that ‘caffeine as a motivator’ swerve…

mmmm

A SOMEWHAT UNLIKELY CONSPIRACY THEORY…

Some daft people have suggested that we kicked the facebook thread off to publicise the new Sound install…

But we aren’t (quite) that calculating, knew we were always gonna write this little page, to let you all know about things & it was just a genuine volume & social media plop.

So, we’ll do that whole publicise the Soundsystem thing again, for you now, before we go….

Believe what you hear… World Headquarters Club – Underground #1. Consistently way ahead of the curve.

We hope you come to love our new, upgraded, Void Acoustics, Soundsystem of Absolute Dreams… We built it right here just for you, in the hope that you would.